Great Valu Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 352
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SWOT Analysis of Great Valu Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Great Valu Markets

Parent Company

Radcliffe’s Great Valu

Category

Retail Store

Sector

Grocery Store

Tagline/ Slogan

-

USP

Quality goods at affordable prices

STP

Segment

Retailers and grocery

Target Group

Individuals and residents

Positioning

As a high quality and fresh products provider

SWOT Analysis

Strengths

1.Wide selection of grocery and food items available, Fresh meat and produce, Bakery items also available

2.Products are of highest quality and are nature fresh

3.Goods at affordable prices

4.Weekly discounts are provided to the customers

5.Private brands are equivalent, in quality, to leading brands

6. Offer annual scholarship to students which adds to brand value

Weaknesses

1.The perishability factor restricts it to expand the business to other states

2.Brand is restricted to a few locations only compared to global international brands

Opportunities

1.Opportunity for packaged food items and can extend it to other states as well

2.To expand the business by including other products like toiletries etc.

3. Expansion of the brand to newer locations and even abroad

Threats

1.Threat from local producers and grocery store owners

2.Increasing cost of warehousing and logistics

3.Unfavorable market conditions and government policies

Competition

Competitors

1.Wal-Mart’s Great Value

2.K-Mart’s grocery



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