Albertsons LLC SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1241
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SWOT Analysis of Albertsons LLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Albertsons LLC

Parent Company

Cerberus Capital, L.P.

Category

Supermarket - Grocery, Frozen food & liquor

Sector

Retail

Tagline/ Slogan

You’re in for something fresh

USP

Second largest Supermarket Chain

STP

Segment

Supermarkets and retail

Target Group

Fresh and health conscious customers

Positioning

Give the customer the merchandise they want, at a price they can afford, complete with lots of tender, loving care

SWOT Analysis

Strengths

1. Known for its largest & Fine food
2. Favorite neighborhood food and drug retailer in every market
3. Preferred Saving cards offered in stores that help in savings for customers
4. Always up to date on technology like customers can know their nutrition iQ

5. The company has over 110,000+ employees

6. Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor

Weaknesses

1. A suit filed for alleged hazardous waste disposal
2. Limited geographic presence as compared to global retailers

Opportunities

1. Can tap into other markets
2. Can do direct procurement to eliminate middle man
3.More Acquisitions can be made to become the number one in retail

Threats

1. High Competition due to many players
2.FMCG companies may start their own retail outlets
3.Online stores may takeover

Competition

Competitors

1.The Kroger Company
2.Walmart
3.Safeway



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