SWOT Analysis of Getz’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Online clothing & Footwear
Active lifestyle apparel
highest quality & authentic clothing
Premier quality merchandise
1. Known for leading customer care 2. Wide array of clothing and footwear for the entire family 3. Sales floors laden with the most meticulously handpicked products from over 150+ vendors 4. Most unique ingredient, the sentiment that our guests experience, the authentic feel of how clothing retailers used to be
5. Strong brand legacy since 1880’s
6. Regionally a very strong player with a good online presence
1. Not so diversified store with limited physical presence 2. The brand has limited visibility as compared to retail outlets
1.Can expand its stores into other areas to increase both on store & online demand 2.Can tap into other categories of accessories and electronics 3.Never ending demand for clothing
1. High Competition – too many brands 2.Techonolgy changes in online stores – high customer service required 3. All brands can start their own stores & online delivery
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