Getz’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 465
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SWOT Analysis of Getz’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Getz’s

Parent Company

Getz’s Incorporated

Category

Online clothing & Footwear

Sector

Retail

Tagline/ Slogan

Active lifestyle apparel

USP

highest quality & authentic clothing

STP

Segment

Fashion Clothing

Target Group

Premium customers

Positioning

Premier quality merchandise

SWOT Analysis

Strengths

1. Known for leading customer care 
2. Wide array of clothing and footwear for the entire family
3. Sales floors laden with the most meticulously handpicked products from over 150+ vendors
4. Most unique ingredient, the sentiment that our guests experience, the authentic feel of how clothing retailers used to be

5. Strong brand legacy since 1880’s

6. Regionally a very strong player with a good online presence

Weaknesses

1. Not so diversified store with limited physical presence
2. The brand has limited visibility as compared to retail outlets

Opportunities

1.Can expand its stores into other areas to increase both on store & online demand
2.Can tap into other categories of accessories and electronics
3.Never ending demand for clothing

Threats

1. High Competition – too many brands 
2.Techonolgy changes in online stores – high customer service required
3. All brands can start their own stores & online delivery

Competition

Competitors

1.Stormy Kromer
2.Amazon
3.Che Bello



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