Dan's Supermarket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 750
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SWOT Analysis of Dan's Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dan's Supermarket

Parent Company

Dan's Supermarket

Category

Super Market

Sector

Retail

Tagline/ Slogan

Independently Owned and Operated

USP

The brand gives a feel of the Latin American culture

STP

Segment

Super market shad retail stores

Target Group

Caters to the aesthetic likes of the rowing gentrified population

Positioning

Quality with Low Price

SWOT Analysis

Strengths

1. This supermarket is a good convenient spot to buy conventional tropical fruits, veggies, and root vegetables.

2. Regular store up gradation in floor and lighting

3. Friendly and helpful Staff

4. Affordable prices and good quality of products offered

5. Weekly coupons and special plans to attract customers

Weaknesses

1. Product mix and shelving is relatively lesser than bigger brands

2. Low geographic reach of the brand compared to international players

Opportunities

1. To tap the market potential in Online retail shopping

2. Tie-ups with international players to boost business

3. Reaching out to newer customers through advertising and also new locations

Threats

1. Increasing competition from established and unorganized players

2. Higher costs of operations and increasing inventory management costs

Competition

Competitors

1. The Food Emporium

2. Super Fresh

3. Food Basics


The table above concludes the Dan's Supermarket SWOT analysis along with its marketing strategy and brand parameters.

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