Compare Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 576
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SWOT Analysis of Compare Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compare Food

Parent Company

Compare Food

Category

Retail

Sector

Supermarket Chain

Tagline/ Slogan

Quality Price Service

USP

Supermarket chain that would provide quality products, exceptional service and low prices to the community

STP

Segment

Retails and supermarkets

Target Group

Low end to Middle income

Positioning

Variety of products at low prices

SWOT Analysis

Strengths

1. We get to see strong cultural diversity in place in the store

2. Strong supply chain network

3. Wide range of products

4. Customer experience over traditional grocery stores

5. Good interiors with Ethnic Ambience

6. Good spread of fresh fruits and sea food

7. Regular promotional offers on display

Weaknesses

1. Inability to expand into other categories due to limited geographic reach

2. Brand is yet to establish itself as compared to global retailers

Opportunities

1. E-retailing with the focus on regional customers

2. Geographic expansion can boost business

3. The brand can tie-up with bigger brands

Threats

1. Industry giants like Walmart, kmart etc

2. Other regional players including grocery in their portfolio

3. Increasing cost of operations can affect margins

Competition

Competitors

1. Charleston Grocery Stores

2. Greenville Grocery Stores

3. Food Lion

4. Publix

5. Walmart



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