Birthdays SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 642
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SWOT Analysis of Birthdays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birthdays

Parent Company

Clinton Cards (American Greetings)

Category

Retail

Sector

Stationary and Greeting cards

Tagline/ Slogan

-

USP

The most extensive collection of greeting cards on the high street

STP

Segment

Stationary and greeting cards

Target Group

Mid-level to high-end customer target

Positioning

Celebration, Happy times

SWOT Analysis

Strengths

1. The store has Wide product Range

2. Consistent Good Product quality

3. Strong Online presence

4. Good online promotion (competitions etc.)

5. Speed of the delivery

6. Presence at over 180 locations

Weaknesses

1. The brand hasn’t been establish its name

2. Limited geographic presence as compared to global players

Opportunities

1.Geographic presence can be increased

2. Increase brand reach and product portfolio

3. Tie-ups with big players to increase business opportunities

Threats

1. Threat from local players which quote prices lower

2. Threat from online self-customized greeting card retailers

3. Increasing costs of operations and man-power

Competition

Competitors

1. Card and Party Stores Ltd.

2. Retail Variations plc

3. QD Stores Ltd.

4. David Patton Holdings Ltd.

5. Rippleglen Ltd



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