Bel Air Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 810
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SWOT Analysis of Bel Air Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bel Air Market

Parent Company

Raley’s Super Market

Category

Supermarket

Sector

Retail

Tagline/ Slogan

For Food. For Family. For You.

USP

Innovators, Daring pioneers, leading-edge types in the supermarket business

STP

Segment

Supermarket and retail

Target Group

Busy, health-conscientious families

Positioning

Delicious, easy meal ideas at an everyday value

SWOT Analysis

Strengths

1. Consumer Reports Surveys rank Raley’s top US supermarket chain
2. Awarded Green Chill Partnership Gold level certification
3. Partners with hundreds of organizations to help make a difference
4. Green & Good – First retailer to use exhaust filtration system in trucks

5.Well diversified – food , gas stations

Weaknesses

1. Limited geographic presence as compared to big players
2.Company closed several of its stores recently reducing its market share & presence

Opportunities

1.Can tap into other markets
2.Can buy directly from farmers to remove middle man
3.Start their online store

Threats

1. Increased competition can affect the margins
2.Online market is increasing in retail
3.Increasing capital costs & technology changes

Competition

Competitors

1.Safeway
2.Costco
3.Save mart



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