SWOT Analysis of Bel Air Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bel Air Market
Raley’s Super Market
For Food. For Family. For You.
Innovators, Daring pioneers, leading-edge types in the supermarket business
Supermarket and retail
Busy, health-conscientious families
Delicious, easy meal ideas at an everyday value
1. Consumer Reports Surveys rank Raley’s top US supermarket chain 2. Awarded Green Chill Partnership Gold level certification 3. Partners with hundreds of organizations to help make a difference 4. Green & Good – First retailer to use exhaust filtration system in trucks
5.Well diversified – food , gas stations
1. Limited geographic presence as compared to big players 2.Company closed several of its stores recently reducing its market share & presence
1.Can tap into other markets 2.Can buy directly from farmers to remove middle man 3.Start their online store
1. Increased competition can affect the margins 2.Online market is increasing in retail 3.Increasing capital costs & technology changes
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