Western Beef SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 466
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SWOT Analysis of Western Beef with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Western Beef

Parent Company

Western Beef

Category

Supermarket

Sector

Retail Store

Tagline/ Slogan

We know the neighborhood!

USP

Store’s Ethnicity

STP

Segment

Low-cost Retail stores

Target Group

City and suburbs

Positioning

As a low cost supermarket chain

SWOT Analysis

Strengths

1.25+ high volume warehouse style supermarkets

2.Stores are custom tailored to offer the highest quality product at the best value to meet customers’ needs

3. Developed strong relationships with customers

4. Wide range of products at discounted prices all under one roof

5.Culture of the community is the basis of the store design

6.Direct purchase from manufacturers, no middle men costs

Weaknesses

1.Low geographic presence means low business  and revenues

2. Alleged complaints by customers over store size and location, cleanliness issues

Opportunities

1.Junior food outlets, opportunity to expand
2.To better the customer experience in billing counter
3.Organized parking lanes

Threats

1. Rapid expansion of other super markets
2. Discounted super markets like Walmart etc.

Competition

Competitors

1. The Great Atlantic & pacific Tea company
2. Wakefern Food corp.
3. D’agostino supermarkets Inc.

 

 


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