Virgin Megastore SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1319
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SWOT Analysis of Virgin Megastore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Megastore

Parent Company

Butler Capital Partners, Lagardere Group

Category

Entertainment - Music, books, apparel and electronics

Sector

Retail

Tagline/ Slogan

-

USP

High street icon music store

STP

Segment

Entertainment world

Target Group

Music lovers

Positioning

High street icon music

SWOT Analysis

Strengths

1. First Music store opened in London
2. Worldwide presence – hundreds of stores worldwide
3. Supported by highly diversified parent company
4.Well established in middle east

5. The brand is present across 15 countries worldwide

6. Strong backing of brand name Virgin and Richard Branson

Weaknesses

1. Most of their stores are closed even in UK
2.Low product portfolio and limited business

Opportunities

1. Start their own albums to attract people to stores
2. Tap into movies and sponsorships – Videogame markets
3.Can upward integrate into manufacturing of music electronics

Threats

1. Technology changing rapidly
2.High competition by innovative models
3.Extinction period for music stores

Competition

Competitors

1.Online Music Stores
2.Circuit City
3.HMV

 


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