Shopko SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 948
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SWOT Analysis of Shopko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shopko

Parent Company

Sun Capital Partners

Category

Retail Store

Sector

Clothing, Footwear, electronics, housewares etc.

Tagline/ Slogan

My life. My style. My Store; Every day. On your way;  Say hello to a good buy at ShopKo; ShopKo discounts the price...not the quality; ShopKo: Discover the Difference; ShopKo: The store for you.

USP

Has brand extensions as Shopko,  Shopko Express,  Shopko Hometown and Payless ShoeSource

STP

Segment

Retail supermarket stores

Target Group

Smaller Communities

Positioning

As a departmental store

SWOT Analysis

Strengths

1.Small local stores acquired and turned to Shopko

2.Other sister brands like Shopko pharma, Shopko Hall etc. have recognition among the customers

3.Increasing no. of stores and sales year on year

4.Merger with SuperValu and Pamida

5.A financially stable retailer that operates over 330 stores across many US states

6. The company has over 17,000+ employees in the organization

7. Products include Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, houseware

Weaknesses

1.Company faced legal allegations in the past

2. Low geographic reach as compared to some global players

Opportunities

1.Growth and expansion opportunities to other markets and neighboring countries

2.IT services might increase efficiency

3. More advertising and services to attract customers

Threats

1.Cannabalisation by other brands of the parent companies

2.Threat of competitors in the existing market

3. The brand can be affect by economic recession and unfavorable market condtions

Competition

Competitors

1.Target Corporation

2.K-Mart

3.Wal-Mart

 


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