Save Mart Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 510
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SWOT Analysis of Save Mart Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Save Mart Supermarkets

Parent Company

Save Mart Supermarkets

Category

Retail Store

Sector

Supermarkets

Tagline/ Slogan

Fresh Comes First

USP

Huge discounts available

STP

Segment

Supermarkets

Target Group

Resident families and individuals

Positioning

As Nature fresh product offerings

SWOT Analysis

Strengths

1. Save Mart Supermarkets owns and operates more than 240 stores

2.Revenue and profits show the strong position of the brand

3.Acquisition of 130 stores of Albertsons

4.Strong distribution networks and structure

5.They offer huge discounts to the customers and give various discounts schemes and plans

6. Over 20,000+people are a part of the organization

Weaknesses

1.The brand is restricted to a few locations compared to global players

2.Website does not provide any information of the range of products

Opportunities

1.Growth opportunities in new markets

2.Opportunities to expand range of products in the stores

3. Acquire smaller stores and introduce wider product line

Threats

1.Retail industry is a growing industry and hence there are many local stores popping up

2. Threat of losing markets or cannibalization by sister brands

Competition

Competitors

1.The Vons Company Inc.

2.Wal-Mart Stores

3.Raley’s

 


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