Roses Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 846
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SWOT Analysis of Roses Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roses Store

Parent Company

Variety wholesalers

Category

Retail Store

Sector

Discount store

Tagline/ Slogan

The Smart way to shop

USP

Everyday lower prices

STP

Segment

Discount retail stores

Target Group

Residents and families

Positioning

As a provider of quality goods and great price

SWOT Analysis

Strengths

1.Lower prices, discounts, circulars and brings savings

2.Frequent restocking with new products

3.Survived against tough competition, poorly managed stores and closed stores

4.Quality products ensure satisfying shopping experience

5.Saving tips and shopping guide by Rosie(brand character)

6. Strong legacy since its inception in 1915

Weaknesses

1.Limited presence means low market share compared to bigger players

2. The brand recall is not as high as leading retail stores

Opportunities

1.Re-position as High-end dollar store

2.Expansion to new markets and neighboring states

Threats

1.Top players of the retail industry pose a serious threat to Roses store

2.Threat losing identity of the brand against many parent brands

Competition

Competitors

1.Carolina’s

2.Wal-Mart

3.K-Mart

 

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