RedApple Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 500
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SWOT Analysis of RedApple Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RedApple Stores

Parent Company

The Bargain! Shop

Category

Discount store chain

Sector

Retail

Tagline/ Slogan

Real life. Real savings.

USP

Everyday shopping for less

STP

Segment

Price conscious customers

Target Group

Value-minded families

Positioning

Trusted neighborhood store providing an easy to shop, warm and friendly environment

SWOT Analysis

Strengths

1. Strong customer service skills

2. Happy and motivated employees

3. Well-organized display of products in the store makes it easy to locate them

4. Positive customer association with the brand

5. Strong presence online and also a well known rand regionally

6. The brand has over 160+ stores spread across the country

Weaknesses

1. Tough inventory management due to fluctuating demand

2. Lack of product differentiation  and low geographic presence

Opportunities

1. Expansion into other product categories

2. Scope of expansion into other markets

3. Increasing product portfolio and more marketing exercises

Threats

1. Price war among key competitors

2. Low entry barriers in this category

3. Increasing costs of operations and inventory management

Competition

Competitors

1. Giant Tiger

2. Fields

3. Rossy

 


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