PoundStretcher SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 992
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SWOT Analysis of PoundStretcher with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PoundStretcher

Parent Company

PoundStretcher

Category

Discount Store

Sector

Retail

Tagline/ Slogan

Every penny counts…

USP

Quality and Style

STP

Segment

Urban, Metropolitan cities

Target Group

Middle to upper middle class (families on a budget who don't want to sacrifice quality or style)

Positioning

Quality and Style

SWOT Analysis

Strengths

1. Poundstretcher stock a large product range, including food and drink, homewares, seasonal, cleaning and household products and many other ranges

2. Some stores also have a Pik N Mix in store, supplied by Candy King, thought to be inspired by Woolworths' demise

3. Offer great value on everyday items such as food, toiletries and household goods

4. Big savings on big brand names on everything from baked beans, sugar and soft drinks, to shampoo, toothpaste and washing powder

5. Poundstretcher expanding throughout the UK, this expansion has created a wealth of opportunities for motivated and driven individuals who thrive on a challenge as they make their mark upon the Company's history

6. Has its presence over 400+ locations

Weaknesses

1. Highly competitive market and also presence of unorganized market affect margins and profits

2. Brand is restricted to the UK for its entire business

Opportunities

1. Opening of new stores in the UK

2. Exploring global opportunities with similar concepts

3. More branding and user engagement and also expanding product portfolio

Threats

1. UK retailer Poundstretcher has invested $1 million to build a new branch in Zambia in a bid to expand its market reach across Africa. The difference in cultural and legal aspects is a threat.

2. In food and Toiletries vertical, competitors have edge over Poundstretcher

3. Increase in store area would give more space SKU shelving

Competition

Competitors

1. Poundland

2. 99p Stores

3. Poundworld

 


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