Plum Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 487
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SWOT Analysis of Plum Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Plum Market

Parent Company

Merchant of Vino Marketplace

Category

Retail Store

Sector

Grocery

Tagline/ Slogan

Live well with taste; Natural, Organic, Local, and Specialty Grocery

USP

natural, organic and local food

STP

Segment

Bloomfield Township

Target Group

Residents

Positioning

As a natural, organic and local food brand

SWOT Analysis

Strengths

1. Wine department features the best selection, the best service, and the best values in the state

2.They keep Fresh stocks every time and everyday

3.Promote local produce which includes Natural, Organic, Local, and Specialty Grocery

4.Focus on customer experience

5.Store management and customer service

Weaknesses

1.Brand awareness is only regional

2.Intense competition means lower market share and low revenues

Opportunities

1.Opportunities to expand to new markets

2.Product extension by keeping frozen goods etc.

Threats

1.Independent local grocers and other grocery chains

2.Barriers to entry to new markets

Competition

Competitors

1.Busch’s

2.Kroger

3.Trader Joe’s

 


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