Ollies’s Bargain Outlet SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 626
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SWOT Analysis of Ollies’s Bargain Outlet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ollies’s Bargain Outlet

Parent Company

Ollie’s Bargain Outlet

Category

Retail Store

Sector

Miscellaneous general merchandise

Tagline/ Slogan

Good Stuff Cheap

USP

Humorous caricatures throughout its stores' interiors

STP

Segment

Retail Store

Target Group

Residential customers

Positioning

As a leftover goods merchandiser

SWOT Analysis

Strengths

1.Chain of retail stores, now at 150+ locations

2.The stock is different every time

3.In store cleanliness and quality of products maintained

4.Huge space for parking lot

5.Big Discounts in comparison with its competitors

Weaknesses

1.Prevailing cases of Closeouts and bankruptcy

2.Consolidated distribution centers and limited presence means low business

Opportunities

1.Stable economy provides growth and expansion opportunities

2.New emerging markets and product extension

3. Focus on customised services can boost business

Threats

1.Highly competitive and fragmented close-out industry pose a threat to the business as it’s a small regional player

2.Threat from unsatisfied customers as they will spread bad mouth and brand image would be deteriorated

Competition

Competitors

1.Big Lots

2.Bargain Hunts

 


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