Office Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 946
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SWOT Analysis of Office Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Office Holdings

Parent Company

Office Holdings

Category

Footwear

Sector

Retail

Tagline/ Slogan

-

USP

Quality fashion sports and office shoes

STP

Segment

UK, Ireland, Germany & Concessions In Las Vegas, New York & Chicago

Target Group

High income group

Positioning

Quality fashion sports

SWOT Analysis

Strengths

1. Exclusive Designer shoes in an environment synonymous with a typical gentleman’s club

2. Availability of wide range of brands

3. Acquisition by Tom Hunter gave lot of synergies to be leveraged upon

Strong overseas presence

4. Presence in 150+ sites globally

5. The brand has its presence in UK, Ireland, Germany & Concessions In Las Vegas, New York & Chicago

Weaknesses

1. Low promotional offers and limited brand awareness compared to global players

2. Product differentiation is limited means high brand switching

Opportunities

1. Improved Inventory management can boost business

2. Expansion of brand to newer geographies like emerging economies

3. Tie-ups with other players and acquiring smaller companies

Threats

1. Proliferation of Internet based shoe retailers

2. Increasing costs of operations

3. Unfavorable govt policies and economic recessions can affect margins

Competition

Competitors

1. Nike

2. Adidas

3. Hush Puppies

4. Woodland

 


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