Murphy’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 483
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SWOT Analysis of Murphy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Murphy’s

Parent Company

Murphy

Category

Retail Store

Sector

Motor fuel and convenience merchandise

Tagline/ Slogan

-

USP

Convenience and consumer appeal

STP

Segment

Retail stores

Target Group

Residential customers

Positioning

As a low priced brand

SWOT Analysis

Strengths

1.Share prices are at upside

2.Operating 1,100+ locations across US states

3.The company’s strategy are the following three concepts: cheap fuel, small stores, and massive merchandise sales per square foot

4.Profitable business because small format stores

5.Simple and successful in its approach

Weaknesses

1.Since the original spin-off, investors have realized the massive

mis-pricing

2.Rapid price appreciation has left fundamentals behind

3.Lower profit than competitors

Opportunities

1.Potential for positive turnaround

2.Upside Potential and expansion to newer locations

3.Opportunities for organic growth

Threats

1.Well recognized existing competitors

2.Economic fluctuations can affect the brand profits

3. Unfavorable market conditions can affect efficiency

Competition

Competitors

1.Valero energy Corporation

2.Tesoro Corporation

3.Marathon

 


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