Mayfair Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 602
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SWOT Analysis of Mayfair Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mayfair Markets

Parent Company

Arden Group

Category

Retail Store

Sector

Food and grocery

Tagline/ Slogan

-

USP

Sell ethnic goods as well

STP

Segment

Food and groceries stores

Target Group

Local residents and families

Positioning

As a one stop shop for food and grocery

SWOT Analysis

Strengths

1.Large presence in west coast

2.One store in Hollywood

3.Prices of the products is low and of good quality

4.Staff is friendly and cooperative

5.Store cleanliness and quality is maintained

Weaknesses

1.Smaller store and hence have limited products

2.Limited number of stores at very few locations means low revenues

3.Cases filed and complaints against Mayfair

Opportunities

1.Expansion of the store to cater masses

2.Products extension

Threats

1.Local competitors

2.Cannabalisation by its sister brands of the parent company

3. Fear of losing the case of scandal and markets

Competition

Competitors

1. Gelsons

2. Foodtown

 


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