Village Market Food Center SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 833
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SWOT Analysis of Village Market Food Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Village Market Food Center

Parent Company

Village Market

Category

Supermarkets

Sector

Retail

Tagline/ Slogan

-

USP

100% satisfaction guaranteed

STP

Segment

Supermarket stores

Target Group

Middle class and upper middle class individuals

Positioning

High Value Low price

SWOT Analysis

Strengths

1.High brand penetration in the regional level

2.Good understanding of local taste preferences

3.Promotions are regionally focused

4.Comparatively huge employee strength

5.One of the largest companies based in Antrim County

6.Customer care services are good

Weaknesses

1.Very small chain of supermarkets

2.The brand recall is limited as compared to global retail chain brands

Opportunities

1.Expansion into new markets

2.Diversify product ranges

3. Increasing marketing and advertising activities can boost brand presence

Threats

1.Threat from industry leaders

2.Threat of cannibalization from local players

Competition

Competitors

1.Winco foods

2.Fairway stores

3.Brookshire Grocery Company

 

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