The Food Emporium SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 545
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SWOT Analysis of The Food Emporium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Food Emporium

Parent Company

Shopwell Inc

Category

Grocery store chain

Sector

Retail

Tagline/ Slogan

Someone Made a Store Just for Me

USP

Variety at low prices

STP

Segment

Urban retail and grocery store

Target Group

Middle and upper middle class individuals

Positioning

As  low priced  ad high quality

SWOT Analysis

Strengths

1.Competent supply chain network

2.Customer experience over traditional grocery stores

3.Delivery of promises like huge discounts and low prices

4.Social responsibility programs attracts more customers to participate and builds loyalty

5.Best promotional offers and wide range product offerings

Weaknesses

1.Inability to expand into other categories

2.Geographically concentrated and reduction of stores is an issue

Opportunities

1.Leverage on the parent company’s network

2.E-retailing with the focus on regional customers

3.Entry into new markets

Threats

1.Industry giants and big players

2.Other regional players

3. Increasing costs of inventory management

Competition

Competitors

1. Market Basket

2. Raley’s

3. Fairway stores

 


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