Super Fresh SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 931
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SWOT Analysis of Super Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Fresh

Parent Company

The Great Atlantic & Pacific Tea Company

Category

Supermarket chain

Sector

Retail

Tagline/ Slogan

Do More for you; You want lower prices, we hear you; Better Store, Better Living;  The great store...just next door!

USP

Fresh products at low prices

STP

Segment

Supermarket s stores

Target Group

Middle class and upper middle class residents and individual

Positioning

As fresh in an upscale market

SWOT Analysis

Strengths

1.They are efficient in supply chain and distribution network

2.Ambience of the store is appealing

3.Wide and diverse product portfolio

4.Rebranding as Fresh has established new set of customers

5.Successful chain of supermarkets

6. Products include Deli, bakery, produce, snacks, pharmacy, frozen foods

Weaknesses

1. The brand has limited number of stores at few locations as compared to global players

2.Report of bankruptcy caused jitters to the brand

Opportunities

1.Leverage the parent company’s vast network and Expand into other markets

2.Reduce supply chain costs and increase profitability

3. Expansion to newer geographies can boost international presence also

Threats

1.Competition from regional and top notch players

2.Govt regulations creates barrier to entry in emerging markets

3. Increasing costs of infrastructure and operations

Competition

Competitors

1.Wegman’s

2. Publix

3. Market basket

 


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