Stein Mart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1493
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SWOT Analysis of Stein Mart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stein Mart

Parent Company

Stein Mart

Category

Department Stores

Sector

Retail

Tagline/ Slogan

Fashion and Value for over 100 years

USP

All the recent trends in clothing for men and woman are captured

STP

Segment

Semi-Urban, Urban departmental stores

Target Group

mid-level to high-end customers

Positioning

Upscale, boutique style department stores with exciting discounts

SWOT Analysis

Strengths

1. Stein Mart has more than 100 years of existence

2. Stein Mart has operations of 250+ stores across majority of US states

3. Stein Mart stores carry recent trends in clothing for both men and women. Additionally, home décor, accessories, and shoes are all available at discounted prices.

4. High brand visibility in the geography of existence

5. Strong distribution and supply chain network. Offering fast and convenient international shipping.

6. Volume led discount opportunities. All are at prices up to 60% below department store prices, every day.

7. Because the customer appreciates variety – and likes to be unique – Stein Mart updates merchandise frequently and supply a limited inventory of each item per store.

Weaknesses

1. Lack of presence in different locations

2. Concentrated in specific geographies

3. Intense competition from global players means low market share

Opportunities

1. Investing into e-retail to leverage the current portfolio

2. Upscaling into more varied product portfolio

3. Expanding into overseas markets

Threats

1. Presence of big wig retailers

2. Other region dominant players

3. Increasing competitor activity can affect margins

Competition

Competitors

1. Shopko

2. Renys

3. Magic Mart

4. Gordmans

 


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