Kuhn's Quality Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1256
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SWOT Analysis of Kuhn's Quality Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kuhn's Quality Foods

Parent Company

Kuhn's Quality Foods

Category

Family owned grocery store

Sector

Retail

Tagline/ Slogan

-

USP

Rich shopping experience

STP

Segment

Grocery and supermarket stores

Target Group

Working class professionals

Positioning

Low cost, money saving experience

SWOT Analysis

Strengths

1. Company owns and operates nine full-service stores and employs more than 800 workers in the greater Pittsburgh area

2. Apart from selling food, surprise element in items like balloons, house plants, flowers, gorgeous peace lilies, fresh cut roses and all different kinds of attractive plants.

3. Famous among regular customers: Mylar balloon selection. 
large size of their stores and partly because of their GetGo rewards ready-made dinner/lunch shelf with sandwiches, chicken wings, pizzas and a few dessert items

4. Kuhn’s maintains great variety of items  at very Low prices

5. Workers are friendly and helpful.

6. Good promotion of products and services on website as well as in store. They promote today’s special recipe, targets Birthdays and other in house parties.

Weaknesses

1. Limited brand presence as compared to market leaders in terms of total stores in US

2. The brand has lower revenues as its business is restricted when measured with global players

Opportunities

1. Growth of retail sector

2. Association with of customers with family owned companies

3. Expansion to newer geographies

Threats

1. Rapid expansion of other super markets

2. Continuous change of food choices

3. Unfavorable market conditions and economic fluctuations can affect margins

Competition

Competitors

1. Giant Eagle

2. Foodland

 


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