MAC Cosmetics SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8237
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SWOT Analysis of MAC Cosmetics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAC Cosmetics

Parent Company

Estee Lauder Companies

Category

Cosmetics

Sector

Lifestyle and Retail

Tagline/ Slogan

All Races, All Sexes, All Ages

USP

Wide variety of cosmetics and product ranges

STP

Segment

Young women

Target Group

Professional Makeup Artists including models and Actors, Retail consumers- younger women

Positioning

Focusing on developing professional quality products

SWOT Analysis

Strengths

1. Founded in 1985 in Toronto Canada
2. Available over 200 locations in 15 countries with 2500 employees
3. Company owned and operated stores
4.Socially responsible image

5. High quality of products

6. Word of mouth endorsements by Makeup Artists

Weaknesses

1.Limited brand awareness as compared to other global players

2. Controversy about product launch created a problem

Opportunities

1. Informational website
2. Selling through retailer website
3.Taking advantage of selling online

4. Increase brand reach and presence globally

Threats

1.Competition already online
2.Retailers sell other product line

Competition

Competitors

1.Maybelline 
2.Clinique

3. Revlon

4. Loreal

5. Lakme


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