Steve Madden SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1971
Advertisements

SWOT Analysis of Steve Madden with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Steve Madden

Parent Company

Steve Madden

Category

Footwear

Sector

Lifestyle and Retail

Tagline/ Slogan

Peace love shoes

USP

Innovative collections with innovative marketing

STP

Segment

Men and Women shoes

Target Group

Young individuals from upper middle and upper class

Positioning

Delivering trend right designs to customers consistently

SWOT Analysis

Strengths

1. 100+ Steve madden retail stores across US, presence in 50+ countries 
2. Loyal customers and Good return policy
3. Connects well with target market
4. Fun and innovative promotions

5. Operates out of stand-alone stores, alone

6.Seen as a fashion forward line

7.  The brand has been recognized with several awards

8. Known for innovative and stylish products

Weaknesses

1. Intense competition & low global presence means limited market share
2.Similar styles produced each season & less competitor differentiation

Opportunities

1.Global expansion especially growing economies 
2.Celebrity endorsers can give a boost to the brand 
3.Increasing product placement

4. Differentiating men’s line

Threats

1.Price similar to competitors
2.Kenneth Cole and DKNY have a perceived status
3.Competitors have similar access to channels

Competition

Competitors

1.Aldo
2. Guess
3.Kenneth Cole



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: