Neiman Marcus SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 778
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SWOT Analysis of Neiman Marcus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neiman Marcus

Parent Company

Ares Management, CPP Investment Board, Leonard Green & Partners

Category

Luxury Retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Fashions best designers, plus beauty's best brands

USP

finest fashion and quality products in an exceptional environment

STP

Segment

Men and Women apparel and clothing

Target Group

Premium segment shoppers

Positioning

premier luxury retailer recognized for merchandise leadership and superior customer service

SWOT Analysis

Strengths

1. American luxury specialty department stores
2.Products include clothing, footwear, furniture, jewelry, beauty products, electronics and housewares 
3. Strong customer loyalty program
4. Multi channel retail formats

5. Strong luxury brand portfolio

6. Premium customers are recession resistant shoppers with high discretionary spending

Weaknesses

1. Limited marketing & global exposure compared to global brands

2. Controversy of alleged fur usage & credit card fraud was a setback

Opportunities

1. NM’s entry into e-commerce
2. Develop and cultivate the CUSP for mid-tier shoppers
3.US online retail sales projected to grow

4. Expansion of the brand in the global market

Threats

1.Increasing counterfeit items
2.Luxury and high end designers retailing their clothing directly through websites
3.Intense competition can reduce market share

Competition

Competitors

1.Barneys
2.Lord and Taylor
3.Nordstorm

4. Bloomingdale’s

5.Saks Fifth Avenue



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