Travis Perkins SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1062

SWOT Analysis of Travis Perkins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Travis Perkins

Parent Company

Travis & Arnold & Sandell Perkins


Business to business, Retail



Tagline/ Slogan

Your local Timber & Builders Merchant


Forerunners in the building and construction market



Building and home improvement materials, tool hire

Target Group

Small, Medium & Large Enterprises, Contractors, Construction professionals


Positioned as one of the leading suppliers of building materials and related products to construction industry

SWOT Analysis


1. Has a history of about 2 centuries

2. High credibility & trust factor

3. Expansion by a lot of acquisitions

4. Over 20,000+ people are employed with the company

5. It has close to 2000 outlets in the UK

6. It’s a part of the FTSE 250 Index and London Stock Exchange


1. No much international presence. Only restricted to UK

2. Intense competition means limited market share


1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Booming real estate industry

3. Possibilities of getting new, large scale contracts

4. Increasing purchasing power of people


1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new processes frequently



1. Wolseley Ltd

2. B & Q Plc

3. Assa Abloy AB

4. Holcim Ltd

5. NIBE Industrier AB


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