Travis Perkins SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1176
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SWOT Analysis of Travis Perkins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Travis Perkins

Parent Company

Travis & Arnold & Sandell Perkins

Category

Business to business, Retail

Sector

Retail

Tagline/ Slogan

Your local Timber & Builders Merchant

USP

Forerunners in the building and construction market

STP

Segment

Building and home improvement materials, tool hire

Target Group

Small, Medium & Large Enterprises, Contractors, Construction professionals

Positioning

Positioned as one of the leading suppliers of building materials and related products to construction industry

SWOT Analysis

Strengths

1. Has a history of about 2 centuries

2. High credibility & trust factor

3. Expansion by a lot of acquisitions

4. Over 20,000+ people are employed with the company

5. It has close to 2000 outlets in the UK

6. It’s a part of the FTSE 250 Index and London Stock Exchange

Weaknesses

1. No much international presence. Only restricted to UK

2. Intense competition means limited market share

Opportunities

1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Booming real estate industry

3. Possibilities of getting new, large scale contracts

4. Increasing purchasing power of people

Threats

1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new processes frequently

Competition

Competitors

1. Wolseley Ltd

2. B & Q Plc

3. Assa Abloy AB

4. Holcim Ltd

5. NIBE Industrier AB



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