Tractor Supply Company (TSCO) SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1384
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SWOT Analysis of Tractor Supply Company (TSCO) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tractor Supply Company (TSCO)

Parent Company

Tractor Supply Company

Category

Home décor, Agricultural products, Livestock and petcare

Sector

Retail

Tagline/ Slogan

For Life Out Here

USP

Retail chain offering home improvement, agriculture  and pet care

STP

Segment

Products and services for agriculture, pet care and home improvement

Target Group

Individuals/ Businesses requiring these services

Positioning

Provides great products and legendary service at low price

SWOT Analysis

Strengths

1. Strong presence across most states of the U.S. with 1400+ stores
2. Many years of legacy gives it strong understanding of the market
3. Diverse portfolio of products in different segments
4. One of the leading U.S. retailer in its respective offerings

5. Largest operator of rural lifestyle retail stores in the U.S.

6. Good advertising and marketing campaigns

Weaknesses

1. Brand awareness is limited to a certain geography only

2. Intense competition from global retail chains and mom & pop stores

Opportunities

1. Growing demand for the products TSC offers
2. New acquisitions can help the company grow
3. Strong demand from emerging economies can help boost sales

Threats

1. External business risks

2. Increase in labour costs
3.High competition in the retail sector

Competition

Competitors

1.Home Depot
2.Lowe’s


The table above concludes the Tractor Supply Company (TSCO) SWOT analysis along with its marketing strategy and brand parameters.

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