Tractor Supply Company (TSCO) SWOT Analysis, USP & Competitors
Posted in Lifestyle and Retail, Total Reads: 995
SWOT Analysis of Tractor Supply Company (TSCO) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tractor Supply Company (TSCO)
Tractor Supply Company
Home décor, Agricultural products, Livestock and petcare
For Life Out Here
Retail chain offering home improvement, agriculture and pet care
Products and services for agriculture, pet care and home improvement
Individuals/ Businesses requiring these services
Provides great products and legendary service at low price
1. Strong presence across most states of the U.S. with 1400+ stores 2. Many years of legacy gives it strong understanding of the market 3. Diverse portfolio of products in different segments 4. One of the leading U.S. retailer in its respective offerings
5. Largest operator of rural lifestyle retail stores in the U.S.
6. Good advertising and marketing campaigns
1. Brand awareness is limited to a certain geography only
2. Intense competition from global retail chains and mom & pop stores
1. Growing demand for the products TSC offers 2. New acquisitions can help the company grow 3. Strong demand from emerging economies can help boost sales
1. External business risks
2. Increase in labour costs 3.High competition in the retail sector
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