Gamley’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 340
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SWOT Analysis of Gamley’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gamley’s

Parent Company

The Entertainer

Category

Toys

Sector

Retail

Tagline/ Slogan

World of toys and gadgets

USP

Invite your children to stand over your shoulder and pick out the toys they want; It’s even designed so that children can use it easily

STP

Segment

Medium income families with children of 3-8 years of age

Target Group

best site for the visual thinker and shopper and who is price sensitive

Positioning

Each design element is created and placed in a manner that creates a fun, cheery, and up-lifting experience

SWOT Analysis

Strengths

1. Smaller shops in high streets and shopping centers rather than larger super stores
2. Excellent cost advantage compared to competitors
3. Colorful selection opportunity between brand, category, and special offers
4. Wide range of Brands included

5. Easily accessible by children increasing the brand loyalty

Weaknesses

1. The company has limited global penetration especially in big emerging economies
2. Less into digital marketing as well as digital retail

Opportunities

1. Leverage on digital platforms for marketing as well as retail operations
2. Enter into strategic tie-ups with children events and shows etc. 
3. Opportunity to expand globally

Threats

1. Online stores competing on prices and offers
2. Video gaming evolution can decrease the physical toys market

Competition

Competitors

1. Toys "R" Us
2. Hamleys Toy shop 
3. Sylvanian Families



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