Oxfam Shop SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1888
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SWOT Analysis of Oxfam Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oxfam Shop

Parent Company

Oxfam International

Category

Online Retail

Sector

Retail

Tagline/ Slogan

Fair trade; Order with confidence

USP

Donated and handcrafted products available at much lesser prices; Fair trade policy from recycled jewellery to energy efficient electronics

STP

Segment

People willing buy products online ranging from home decoration items to children stationary

Target Group

People who are interested in handcrafted  items and who are price sensitive

Positioning

Products with good quality under fare price along with charity to under privileged people

SWOT Analysis

Strengths

1. A company with clearly defined goals and values which can be the buyer motivation towards the brand
2. Global network of affiliates and supporters giving great brand credibility
3. Diversified portfolio catering to majority basic needs of consumers
4. Good online presence with reasonable prices compared to competitors

Weaknesses

1. Less brand recognition as an online retail store and only known by its non-profit organization counterpart
2. Less preferred store for luxury products
3. Less global presence as an retail store

Opportunities

1. More into Advertising
2. Build as a brand from retail shop perspective 
3. Leverage upon its core values and communicate the same with large audience

Threats

1. Lack of volunteer and employee commitment
2. Lack of customer motivation
3. Availability of more quality products from competitors

Competition

Competitors

1. Amazon
2.Hive
3. eBay



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