Oxfam Shop SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1654

SWOT Analysis of Oxfam Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oxfam Shop

Parent Company

Oxfam International


Online Retail



Tagline/ Slogan

Fair trade; Order with confidence


Donated and handcrafted products available at much lesser prices; Fair trade policy from recycled jewellery to energy efficient electronics



People willing buy products online ranging from home decoration items to children stationary

Target Group

People who are interested in handcrafted  items and who are price sensitive


Products with good quality under fare price along with charity to under privileged people

SWOT Analysis


1. A company with clearly defined goals and values which can be the buyer motivation towards the brand
2. Global network of affiliates and supporters giving great brand credibility
3. Diversified portfolio catering to majority basic needs of consumers
4. Good online presence with reasonable prices compared to competitors


1. Less brand recognition as an online retail store and only known by its non-profit organization counterpart
2. Less preferred store for luxury products
3. Less global presence as an retail store


1. More into Advertising
2. Build as a brand from retail shop perspective 
3. Leverage upon its core values and communicate the same with large audience


1. Lack of volunteer and employee commitment
2. Lack of customer motivation
3. Availability of more quality products from competitors



1. Amazon
3. eBay


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