Impulse SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 322
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SWOT Analysis of Impulse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Impulse

Parent Company

Impulse Music Travel Limited

Category

Entertainment retail

Sector

Retail

Tagline/ Slogan

Music and movies

USP

Unique range of CDs, DVDs, Games and Music

STP

Segment

People who prefer to spend their leisure time by listening to music or playing video games

Target Group

All music and gaming enthusiasts

Positioning

Music that comes in hand at every moment

SWOT Analysis

Strengths

1. Strong local presence especially good coverage in Railway stations and Airports
2. Innovative and diverse products range

3. Knowledgeable Staff who thoroughly knows about the product and what is on offer 
4. Customer centric services

Weaknesses

1. Less Global presence
2. Less advertising and digital media presence
3. Less workforce and less no of outlets

Opportunities

1. Enter into Digital music/online music category
2. Increase its product portfolio
3. More advertising to increase brand awareness

4. On demand services can be initiated

Threats

1. High competitive market with extreme levels of innovation from competitors
2. Increasing use of Youtube and other online digital music platforms may reduce the demand the CDs and DVDs

3.Illegal music downloading from internet

4. Low price online music availability

Competition

Competitors

1. HMV
2. Head Entertainment
3. Zavvi Entertainment group Ltd.



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