Big Lots SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 795
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SWOT Analysis of Big Lots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Lots

Parent Company

Big lots Inc.

Category

Retail Merchandise

Sector

Retail

Tagline/ Slogan

Brand names, Closeout prices

USP

Great brands providing goods at much lower prices

STP

Segment

Based on income and lifestyle  of the customers

Target Group

Middle and upper middle class households

Positioning

Offers brand-name closeouts and bargains that create a unique, exciting shopping experience for millions of customers

SWOT Analysis

Strengths

1. Present in 1500 stores and good legacy of the company having strong brand recognition
2. More than 10,000 employees
3. Company with huge range of brands and a great product portfolio
4. Offers various deals and discounts on brands to customers

5. Great supplier network with 3,000 manufacturers providing hassle free supply of all products at good prices

6. Huge distribution centres with good distribution capacity and well equipped with information systems

7. Broad assortment of merchandise, including consumables, seasonal products, furniture, house wares, toys and gifts

Weaknesses

1. Local market presence and no global presence

2. Less offers/discounts compared to e-commerce counterparts

Opportunities

1. Expand globally and capture the developing markets
2. More visibility with social media advertising and digital ads
3. Strategic alliances with other companies

Threats

1. Competition from other local players
2. Increasing e-commerce business
3. Product models going out-of –date

Competition

Competitors

1. 99Cents only stores
2. Dollar general
3. Dollar tree


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