Arlan’s Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 451
Advertisements

SWOT Analysis of Arlan’s Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arlan’s Market

Parent Company

Arlan's Market Street

Category

Grocery

Sector

Retail

Tagline/ Slogan

We are here to serve you!

USP

large selection of groceries, frozen foods, fresh produce, dairy items and fresh meat

STP

Segment

Based on income levels

Target Group

Middle and upper middle class families

Positioning

Healthy shopping

SWOT Analysis

Strengths

1. Wide variety of food products availability

2. Very high market penetration in Texas
3. High emphasis on providing fresh products to the customers
4. Innovative in-house sales techniques to attract customers

5. Focus on great customer service and thus having building strong brand credibility

6. Marketing in newspapers as well as website to have greater brand outreach

7. Weekly newsletters to help the customers know about the offers and the products available and thus staying at the top of the mind of the customer

Weaknesses

1. Less competitive in the market especially in other states
2. Less brand recognition and not much into social media advertising

Opportunities

1. Capture the markets of other states as well as global expansion
2. Create online delivery system
3. Marketing and strategic tie-ups with well known brands

Threats

1. Competition from large retailers
2. Increasing online grocery purchase
3. Less entry barriers to retail segment which increases potential customers

Competition

Competitors

1. Brookshire grocery company 
2. Food town
3. Gerland food fair



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: