Timpson SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 456
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SWOT Analysis of Timpson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Timpson

Parent Company

Private company

Category

Retail service

Sector

Retail

Tagline/ Slogan

Great service by great people

USP

As Employers are treated well , they definitely take care of company as well as its customers

STP

Segment

Customers who are income holders, family holders as well as business people

Target Group

People who are busy and looking for quicker and easy solution for their day to day service activities

Positioning

Excellent retail service offered by qualified staff

SWOT Analysis

Strengths

1. Great employee oriented practices which make them feel committed and work dedicatedly for the company
2. Great deal of autonomy given to the small teams working in individual stores, making the employees feels independent 
3. HR policies and systems are appropriately designed in order to enhance employee motivation and satisfaction which is the key driver for a company in service industry. Over 3000+ employees
4. Wide range of retail services offered

5. Strategic diversification of the company and acquisition of  brands

6. Policy of employing ex-prisoners and running pre-release training in several prisons is a great social development work

7. Launches programmes for staff which over 12 months paid for eye operations, reunited families and sent staff on dream trips to Australia which increases the employee loyalty for the work

8. Firm has won countless awards, and been in the top 10 of the Sunday Times 100 Best Companies to Work For every time it has entered

Weaknesses

1. Sole care for employee alone which can result in dilution of concentration on customer satisfaction and their perception about the company
2. Primarily based in UK and did not capture other markets and less into online advertising

Opportunities

1. Capture the developing economies where they could have first mover advantage
2. Increasing offers and deals for the customers to make them get connected to the brand

3. Venture into massive online/digital advertising

Threats

1. Growing e-commerce business
2. Lack of employee motivation and reduction in service quality

Competition

Competitors

1. Carlisle retail 
2. TRS technical retail services



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