Stollers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 380
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SWOT Analysis of Stollers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stollers

Parent Company

Limited company owned by David Stoller

Category

Soft furnishing retailing

Sector

Retail

Tagline/ Slogan

Passionate about furniture

USP

Wide range of products for home

STP

Segment

Based on income of the family

Target Group

Middle and upper middle class families who are keen into home furnishing and decoration

Positioning

One stop furnishing shop for home

SWOT Analysis

Strengths

1. One of the largest single site furniture stores in England
2. Won the NatWest Streamline Independent Retailer of the Year Excellence Award in 1995
3. Finalist in the prestigious UK Furniture Industry Awards "Retailer of the Year"
4. Wide range of products making it a one stop shop for customer to buy any kind of furniture in the house

5. Entered into restaurant and coffee shop business which increases brand awareness

6. Offers extensive range of top brands

7. Leverage the online platform and entered into online shopping segment

Weaknesses

1. Intense competition means limited market share and lower margins

2. Less advertising and marketing exercises compared to global furniture retail brands

Opportunities

1. Enter into office furnishing as well from home furnishing alone
2. Make strategic partnerships with industries as well as interior designing agencies
3. Cater more into premium segment designs

Threats

1. Growing e-commerce business
2. Brands directly selling to the customers
3. Economic downturn in the society makes people invest in home furniture segment less

Competition

Competitors

1. Morris furniture
2. Parker Knoll
3. Harveys furniture



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