Stollers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 354

SWOT Analysis of Stollers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Limited company owned by David Stoller


Soft furnishing retailing



Tagline/ Slogan

Passionate about furniture


Wide range of products for home



Based on income of the family

Target Group

Middle and upper middle class families who are keen into home furnishing and decoration


One stop furnishing shop for home

SWOT Analysis


1. One of the largest single site furniture stores in England
2. Won the NatWest Streamline Independent Retailer of the Year Excellence Award in 1995
3. Finalist in the prestigious UK Furniture Industry Awards "Retailer of the Year"
4. Wide range of products making it a one stop shop for customer to buy any kind of furniture in the house

5. Entered into restaurant and coffee shop business which increases brand awareness

6. Offers extensive range of top brands

7. Leverage the online platform and entered into online shopping segment


1. Intense competition means limited market share and lower margins

2. Less advertising and marketing exercises compared to global furniture retail brands


1. Enter into office furnishing as well from home furnishing alone
2. Make strategic partnerships with industries as well as interior designing agencies
3. Cater more into premium segment designs


1. Growing e-commerce business
2. Brands directly selling to the customers
3. Economic downturn in the society makes people invest in home furniture segment less



1. Morris furniture
2. Parker Knoll
3. Harveys furniture


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