See Tickets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 692
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SWOT Analysis of See Tickets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

See Tickets

Parent Company

Vivendi SA

Category

Live Entertainment

Sector

Retail

USP

Providing tickets for wide range of events

STP

Segment

Based on income and lifestyle

Target Group

People who are outgoing, enthusiastic and high income holders

Positioning

Passionate about events and hence getting the customers to the  one they want to “see”

SWOT Analysis

Strengths

1. SEE Ticketing is one of the largest ticket companies in Europe which gives the muscle of a big organisation, whilst holding all the values of a small one
2. Excellent market penetration across the region
3. Sold more than 10 million tickets 
4. Owns a in-house software which provides ticketing and event management software

5. Distribution of tickets for wide range of events, theatres, festivals, comedy shows, clubs etc

6. See Tickets work with a huge range of companies, affiliates and clients

7. E-ticketing facility available for all kinds of events

8. Great customer service is considered as vital part of the company’s business which help them in enhancing their brand loyalty

9. Good online media presence and digital advertising

Weaknesses

1. Revenue generation only from booking fees and thus obtains low margins
2. Very high competitive market for ticket selling in Europe and has brand presence in local market only

Opportunities

1. Expanding its services globally to untapped markets where there is less competition and have first comer advantage
2. Get into more offers and good dealings with clients to attract customers and stand against strong competition

Threats

1. Growing internet usage and customers preferring staying back home and watching the events
2. Entry barriers into this industry are low and hence it is important for the company to take a strategic differentiator move
3. Clients may come directly into online/offline ticket distribution

Competition

Competitors

1. Ticket Factory
2. Ticketmaster
3. AXS

4. Ticketline



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