Quality Save SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 278

SWOT Analysis of Quality Save with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quality Save

Parent Company

Private ownership by Richard Rudkin & Paul Rudkin


Grocery, Discount store



Tagline/ Slogan

Quality Brands - Quality Prices


Selling wide range of brands at quality price



Middle and upper middle class households

Target Group

Customers who are price sensitive


Getting quality products at reasonable price

SWOT Analysis


1. Extensive range of products that leverage the brand loyalty
2. Innovative sales techniques that pull customers from varied zones
3. Good supplier network that avoid any kind of operational constraints
4. Stores in top brands in all categories of items

5. Attracts customers with “STAR BUY” deals

6. Gives a great and convenient shopping experience with its spacious stores

7. Present in 21 locations obtaining a good brand reach to the customers

8. Good social media presence like Twitter and gives regular updates enhancing the brand credibility


1. Limited market share compared to big retail chains
2. More confined to local market


1. Enter into global market with stores expanding in different countries 
2. Leverage E-commerce platform 
3. Change the brand perception and identity starting from changing of logo and tag line which are similar to its competitor


1. Increasing demand for online grocery purchase by customers
2. More dependence on supplier distribution and shortage cost needs to be handled in case of adversities
3. Less entry barriers to retail segment which increases potential customers



1. 99p Stores
2. Aldi
3. B&M

4. Home Bargains


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