Quality Save SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 307
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SWOT Analysis of Quality Save with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quality Save

Parent Company

Private ownership by Richard Rudkin & Paul Rudkin

Category

Grocery, Discount store

Sector

Retail

Tagline/ Slogan

Quality Brands - Quality Prices

USP

Selling wide range of brands at quality price

STP

Segment

Middle and upper middle class households

Target Group

Customers who are price sensitive

Positioning

Getting quality products at reasonable price

SWOT Analysis

Strengths

1. Extensive range of products that leverage the brand loyalty
2. Innovative sales techniques that pull customers from varied zones
3. Good supplier network that avoid any kind of operational constraints
4. Stores in top brands in all categories of items

5. Attracts customers with “STAR BUY” deals

6. Gives a great and convenient shopping experience with its spacious stores

7. Present in 21 locations obtaining a good brand reach to the customers

8. Good social media presence like Twitter and gives regular updates enhancing the brand credibility

Weaknesses

1. Limited market share compared to big retail chains
2. More confined to local market

Opportunities

1. Enter into global market with stores expanding in different countries 
2. Leverage E-commerce platform 
3. Change the brand perception and identity starting from changing of logo and tag line which are similar to its competitor

Threats

1. Increasing demand for online grocery purchase by customers
2. More dependence on supplier distribution and shortage cost needs to be handled in case of adversities
3. Less entry barriers to retail segment which increases potential customers

Competition

Competitors

1. 99p Stores
2. Aldi
3. B&M

4. Home Bargains



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