SWOT Analysis of Brookshire Brothers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Private employee owned company
A celebration of family and community
Company don’t take a one-size-fits-all approach to their stores. Each provides for the unique needs of the community it serves.
Middle and upper middle class households
Busy families who have to see their professional life as well as wants good food for their families.
Provide an exceptional shopping experience resulting in complete customer satisfaction.
1. Operates nearly 120+ stores in more than 70 locations 2. Don’t believe in the concept of “one-size –fits-all” and hence ventured into nine distinctive retails brands
3. Each retail brand caters to unique needs of the customers 4. Believes in building a stronger community and the employee-owners take pride in serving the customers which eventually increases the brand equity
5. Availability of food experts to help customers with their problems and give innovative solutions
6. Provides high quality food at its stores for which their brand is known for among the customers
7. customers can meet well experienced butchers, creative cake decorators, professional pharmacists etc
8. More into social media marketing and advertising
1. Though all-in-one store is not their aim, but busy families prefer one stop shopping rather than going to different shops for different household items 2. Intense competition means limited market share
1. Venture into more retail brands to cater all household needs of the customers into order to increase brand loyalty 2. Strategic tie ups with other companies like catering companies, hotels etc to increase brand awareness 3. Expand to other cities as well as globally
1. Growing online grocery stores demand 2. Competition from much larger brands 3. Less entry barriers for retail/grocery industry
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