Brookshire Brothers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 670
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SWOT Analysis of Brookshire Brothers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookshire Brothers

Parent Company

Private employee owned company

Category

Grocery

Sector

Retail

Tagline/ Slogan

A celebration of family and community

USP

Company don’t take a one-size-fits-all approach to their stores. Each provides for the unique needs of the community it serves.

STP

Segment

Middle and upper middle class households

Target Group

Busy families who have to see their professional life as well as wants good food for their families.

Positioning

Provide an exceptional shopping experience resulting in complete customer satisfaction.

SWOT Analysis

Strengths

1. Operates nearly 120+ stores in more than 70 locations
2. Don’t believe in the concept of “one-size –fits-all” and hence ventured into nine distinctive retails brands

3. Each retail brand caters to unique needs of the customers
4. Believes in building a stronger community and the employee-owners take pride in serving the customers which eventually increases the brand equity

5. Availability of food experts to help customers with their problems and give innovative solutions

6. Provides high quality food at its stores for which their brand is known for among the customers

7. customers can meet well experienced butchers, creative cake decorators, professional pharmacists etc

8. More into social media marketing and advertising

Weaknesses

1. Though all-in-one store is not their aim, but busy families prefer one stop shopping rather than going to different shops for different household items
2. Intense competition means limited market share

Opportunities

1. Venture into more retail brands to cater all household needs of the customers into order to increase brand loyalty
2. Strategic tie ups with other companies like catering companies, hotels etc to increase brand awareness
3. Expand to other cities as well as globally

Threats

1. Growing online grocery stores demand
2. Competition from much larger brands
3. Less entry barriers for retail/grocery industry

Competition

Competitors

1. Arlan’s Market
2. Food town
3.Gerland food fair


The table above concludes the Brookshire Brothers SWOT analysis along with its marketing strategy and brand parameters.

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