Caraluzzi’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 251
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SWOT Analysis of Caraluzzi’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Caraluzzi’s

Parent Company

Caraluzzi’s market

Category

Food store

Sector

Retail

Tagline/ Slogan

When top quality meets low prices you're at...Caraluzzi’s market

USP

Maintenance of highest level of service, quality, and low prices.

STP

Segment

Middle and upper middle class families

Target Group

Customers who are price sensitive

Positioning

Obtain quality products at  lesser prices

SWOT Analysis

Strengths

1. Extensive range of product portfolio and different innovate categories of items increasing the brand’s equity
2. One of the largest supermarket chain in U.S
3.  Leverage its core competency for entering into catering segment pulling in more customers
4. Provides exclusive and attractive special offers and discounts

5. Huge store layout providing a comfortable shopping experience to the customers

6. Opened coffee shop facilities where customers can sit and relax for sometime after shopping

7. Excellent strategic partnership with other companies that helps to increase the company’s competitive advantage

Weaknesses

1. Less global expansion compared to its global counterparts
2. Expanded in only few regions in U.S as well

Opportunities

1. Expand across the country as well as to more emerging markets
2. Start online grocery delivery and home delivery in order to increase its customer base
3. Enter into more strategic partnerships

Threats

1. More competition in discount supermarket store industry which may lead to loses
2. Other competitors who are already into online grocery store platform
3. Less entry barriers which may increase potential competitors

Competition

Competitors

1. Stop & Shop Supermarket

2. Price Rite

3. First Oriental Grocery



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