County Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 309
Advertisements

SWOT Analysis of County Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

County Market

Parent Company

SuperValu Inc.

Category

Super market chain

Sector

Retail

Tagline/ Slogan

We value fresh. We value family. We value you.

USP

Provides quality food at discounts

STP

Segment

Based on income of the households

Target Group

Middle and upper middle class families

Positioning

Quality selections, hometown value and neighbourhood convenience

SWOT Analysis

Strengths

1. Strong Brand establishment with its presence in 75 locations across the country
2. Offers wide range of products to its customers enhance brand equity
3. High emphasis on providing high quality and fresh food stock to the customers
4. Greater focus on customer and service and providing the best to them

5. Innovative in-house sales techniques to pull in more customers

6. Great customer interaction through online deals and offers

7. Provide online food ordering which helps to compete against the rivals

8. Establishes its brand credibility through online blogs and articles about healthy food and healthy living

Weaknesses

1. Less into global market and confined to the country alone
2. Intense competition means limited market share

Opportunities

1. Expand into emerging markets to have first comer advantage
2. Partner with other companies as a strategic move to gain competitive advantage
3. Capture more customers through social media marketing

Threats

1. Competition from big retail players
2. Less entry barriers to retail segment which increases potential customers
3. Increasing demand for one stop markets

Competition

Competitors

1. Arlan’s Market
2. Big Y foods
3. Mannys Market



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: