DeCicco’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 415
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SWOT Analysis of DeCicco’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DeCicco’s

Parent Company

DeCicco & sons

Category

Food store

Sector

Retail

Tagline/ Slogan

The taste of tradition

USP

DeCicco’s will always be your one-stop destination

STP

Segment

Based on income and life styles

Target Group

People who enjoy having good food

Positioning

Food market of choice for those who have a serious love for food and cooking in general

SWOT Analysis

Strengths

1. Strong brand presence in north New York
2. Very famous for its high quality and best choices of food choices
3. Strategic venturing into event planning sector to increase its market share
4. Wide range of food items to cater to large crowd of customers

5. Provides fresh food items and on season fruits

6. Innovative advertising and penetration into the customer base

7. Maintains blogs and recipes corner to create more awareness and increase the company’s credibility

8. Attractive offers and discounts pulling n more customers especially during weekends and festive occasions

9. Excellent Corporate Social Responsibility (CSR) activities increasing the brands credibility

Weaknesses

1. Not entered into online grocery and home delivery 
2. Less into global market and confined to the country alone

Opportunities

1. Expand into emerging markets to have first mover advantage
2. Enter into Online grocery and home delivery services
3. More innovative marketing and in-house sales activities

Threats

1. Strong competition from global players
2. Less entry barriers to retail segment which increases potential customers
3. Increasing online grocery stores demand

Competition

Competitors

1. County Market
2. Caraluzzi’s
3. Arlan’s Market


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