Landis Supermarket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 352
Advertisements

SWOT Analysis of Landis Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Landis Supermarket

Parent Company

Landis Super market

Category

Food grocery

Sector

Retail

Tagline/ Slogan

Faithfully serving you

USP

Bringing convenience and the freshest products available to every shopper

STP

Segment

Based on income

Target Group

Middle and upper middle class households

Positioning

Friendly family supermarket

SWOT Analysis

Strengths

1. Wide variety of quality products which are offered at great prices
2. Provides online delivery of products 
3. Have great customer loyalty in the market with stores spreading across different locations 
4. Provides coupon facility and sales offers which pulls in more customers

5. Circulates weekly about healthy eating which increases brand credibility in the market

6. Great variety of recipes and food items offered on store

7. Have many years of experience since 1938 in the industry with great brand image

Weaknesses

1. Not much into digital media and social media marketing
2. Less into strategic partnerships and alliances
3. No entrance into global market

Opportunities

1. Enter into global market especially emerging economies
2. Cater to wide range of customers
3. Have good social media presence so as to increase brand credibility

Threats

1. Reduced entry barriers of retail industry
2. High competition from global market players
3. Less switching costs for the customers which makes it important for the company to increase customer loyalty through various offers

Competition

Competitors

1. Super fresh
2. Big M
3. Foodland supermarkets



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: