SWOT Analysis of Landis Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Landis Super market
Faithfully serving you
Bringing convenience and the freshest products available to every shopper
Based on income
Middle and upper middle class households
Friendly family supermarket
1. Wide variety of quality products which are offered at great prices 2. Provides online delivery of products 3. Have great customer loyalty in the market with stores spreading across different locations 4. Provides coupon facility and sales offers which pulls in more customers
5. Circulates weekly about healthy eating which increases brand credibility in the market
6. Great variety of recipes and food items offered on store
7. Have many years of experience since 1938 in the industry with great brand image
1. Not much into digital media and social media marketing 2. Less into strategic partnerships and alliances 3. No entrance into global market
1. Enter into global market especially emerging economies 2. Cater to wide range of customers 3. Have good social media presence so as to increase brand credibility
1. Reduced entry barriers of retail industry 2. High competition from global market players 3. Less switching costs for the customers which makes it important for the company to increase customer loyalty through various offers
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