Schnucks SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 382
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SWOT Analysis of Schnucks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schnucks

Parent Company

Schnuck Markets, Inc.

Category

Grocery

Sector

Retail

Tagline/ Slogan

Fresh foods

USP

One stop grocery shop

STP

Segment

Based on income of the households

Target Group

Middle and upper middle class families

Positioning

Provides quality fresh products and services with great offers

SWOT Analysis

Strengths

1. The company was started in 1939 and now operates nearly 100 stores with over 15000 employees
2. Schnucks is one of the largest privately held supermarket chains in the United States
3. Schnucks also ran stores under the Logli Supermarkets and Hilander Foods banners
4. Schnucks has supported charitable causes, including the United Way, The Salvation Army Tree of Lights, Susan G. Komen for the Cure, St. Louis Variety - The Children's Charity, and Operation Food Search which highly increases brand credibility

6. Offers departmental stores as well as pharmacy facilities which gathers in more customers

7. Provides various discounts, coupons and savings offers time to time to have customer loyalty and retention

8. Provides recipe ideas and party planning ideas to enhance its brand equity

9. The quality of the healthcare provided by Schnucks Pharmacy was recognized when it was named "Pharmacy Chain of the Year”

Weaknesses

1. Less into global market expansion especially to untapped emerging economies
2. Less into digital marketing and social media marketing
3. Not entered into online grocery ordering and delivery services sector

Opportunities

1. Involve more in digital and social media marketing to reach out to more customers
2. Expand into global market where there is huge potential
3. Provide online grocery ordering and delivery facilities

Threats

1. Less entry barriers for retail industry
2. Heavy competition from global competitors
3. Less switching costs for the customers

Competition

Competitors

1. Kroger
2. Roundy’s
3. National supermarkets



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