Publix SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 497
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SWOT Analysis of Publix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Publix

Parent Company

Publix Super markets, Inc

Category

Food and grocery

Sector

Retail

Tagline/ Slogan

Where Shopping is a Pleasure

USP

Provides one-stop-shop service to the customers

STP

Segment

Based on income of the households

Target Group

Middle and upper middle class households

Positioning

Gives all kinds of quality foods and grocery for the home at one place

SWOT Analysis

Strengths

1. Publix employs over 150,000 people at its 1,100+ retail locations, cooking schools, corporate offices, eight grocery distribution centres, and nine Publix brand manufacturing facilities.
2. The manufacturing facilities produce its dairy, deli, bakery, and other food products. 
3. Publix stands as one of the largest US regional grocery chains: one of a very small number which operates over 1,000 locations
4. Provides a wide range of products like bakery, diary, meat, seafood, pharmacy, liquor etc

5. Provides an excellent shopping experience, especially for one-stop-shop lovers

6.  It is currently ranked on Fortune magazine

7. Publix provides a comprehensive "special order" service

8. Facilitates exclusively online, or mail-order service via the Snapfish program

9. Provides free medicines to customers some times which increases the brand identity and credibility

Weaknesses

1. Not into emerging/developing economies
2. Less into digital marketing & limited strategic alliances and partnerships with other companies or agencies

Opportunities

1. Enter into potential emerging markets where it has huge scope
2. More digital media and social media advertising
3. Have strategic partnerships/ventures into event organising, catering etc

Threats

1. Competition from global players
2. Less entry barriers into retail/grocery sector 
3. Less switching costs to the customers as well

Competition

Competitors

1. Kroger
2. Supervalu
3. Whole foods



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