Forman Mills SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 330
Advertisements

SWOT Analysis of Forman Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Forman Mills

Parent Company

Forman Mills Inc.

Category

Apparel and accessories

Sector

Retail

Tagline/ Slogan

Designer fashions. Killer prices

USP

Provides goods for everybody  in the family

STP

Segment

Middle class households

Target Group

All member in the family

Positioning

Provides one stop offer for all apparel and accessories needs

SWOT Analysis

Strengths

1. Offers good discounts and offers especially during weekends in order to increase customer loyalty
2. One of the biggest apparel retail stores in the region
3. Wide range of products which caters to the needs of kids to adults
4. All kinds of garments and accessories are made available to as to  increase customer credibility

5. The store started with outdoor flea market and grown into wide business

6. Has strong brand presence in United States

7. Present in many different locations with huge showroom space

8. Attracts customers with various kinds of marketing and sales offers

Weaknesses

1. Less digital marketing and social media presence and marketing
2. Not entered into e-commerce segment yet and intense competition means limited market share

Opportunities

1. Promote its offers and discounts on social media in order to attract more customers
2. Enter into e-commerce segment and offer delivery facilities
3. Enter into strategic alliances to  capture more market and increase brand equity

Threats

1. Growing competition from e-commerce counterparts
2. Growing trends of online purchases among customers
3. Strong competition from more branded stores and specialty stores in shopping malls

Competition

Competitors

1. Conway stores
2. American apparel 
3. H&M



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: