Key Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 363
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SWOT Analysis of Key Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Key Food

Parent Company

Key Food stores Co-op, Inc

Category

Food & Grocery

Sector

Retail

Tagline/ Slogan

Fresh

USP

Quality food at low prices

STP

Segment

Based on income of the households

Target Group

Middle class households who are price sensitive

Positioning

Provides great food at quality prices

SWOT Analysis

Strengths

1. Have great years of experience serving as grocery store
2. Provides highest quality foods at low prices 
3. Operates as a chain of stores which is a part of giant food store alliance
4. Offers great sales offers which attracts customers especially during weekends

5. Meets diverse needs of neighbourhood community

6. Provides online grocery shopping facilities at few of its stores

7. Circulates newsletters about health and wellness which increases brand credibility

8. Provides catering services as well to neighbourhood community

9. Provides coupons and discounts which highly increases its sales

Weaknesses

1. Not much spread globally
2. Not a one stop retail shop

Opportunities

1. Enter into global market especially to emerging market segment 
2. Diversify its product portfolio to cater to different needs of people
3. Venture into other businesses like event management etc

Threats

1. Less entry barriers to food grocery retail sector
2. Low switching cost for customers
3. High competition from globally established players

Competition

Competitors

1. Mac’s Market
2. Met Foodmarket
3. Mrs. Green’s natural market



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