Mariano’s Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 521
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SWOT Analysis of Mariano’s Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mariano’s Fresh Market

Parent Company

Roundy’s Supermarkets

Category

Food Grocery

Sector

Retail

Tagline/ Slogan

Shop well. Eat well. Live well.

USP

Provides quality food products

STP

Segment

Based on income

Target Group

Middle and  upper middle class households

Positioning

Brings you the freshest high-quality foods from just about everywhere in the world

SWOT Analysis

Strengths

1. Wide range of products offered with quality being prime concern 
2. Offers great shopping experience with unequalled service and hospitality
3. Operates under the brand Roundy’s supermarket, which consists of chain of great stores and which has good customer credibility
4. Provides neighbourhood shopping environment filled with amenities like an Italian coffee shop serving authentic gelato, a wood-fired pizza oven, and sit down sushi bar and also a full-service pharmacy

5. Provides specialty brands in house which offers great customer credibility

6. Gives recipes, newsletters about healthy food and cooking videos to customers which increases its brand equity

7. Wide special area that provides great shopping experience

Weaknesses

1. Not entered into other countries and global market
2. Less brand recognition as Mariano’s fresh market and known by its parent company

Opportunities

1. Expand globally into other emerging markets
2. Leverage on key partnerships and venture into new domains
3. Provide more in house offers to attract more customers

Threats

1. Lessening entry barriers for retail industry
2. Heavy competition from global markets 
3. Less switching costs for customers

Competition

Competitors

1. Heinen’s fine foods
2. Town and country food market
3. Treasure Island



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