Remke Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 458

SWOT Analysis of Remke Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Remke Markets

Parent Company

Remke Markets





Tagline/ Slogan

Fresh taste from the Remke family


Outrageous and courteous service



Based on income level households

Target Group

Middle class households and who are more price sensitive


Providing great products and service

SWOT Analysis


1. Stands for epitome of wonderful personal service
2. Provides high quality food and grocery products
3. Remke Produce was awarded as the “The best Fresh produce in Northern Kentuchy” 
4. Produce products from large industrialised farms regardless of the local growing season

5. Wide and spacious super markets give great shopping experience to the customers

6. Provides great deals and offers to the customers which helps in customers retention and increase of brand loyalty

7. Provides recipes and coupons to the customers that increase brand equity

8. The brand Remke is established  in 1897 and it has got huge customer identity with over 100 years of experience

9. Actively involved in community programs which increases credibility in the market


1. Less into digital and social media marketing
2. Not expanded into global markets & not entered into online ordering/grocery and home delivery services


1. Promote about the company more through digital and social media
2. Expand into global emerging and potential market
3. Enter into online grocery services which increase more customer loyalty


1. Heavy competition from global markets
2. Competition from online grocery service providers
3. Less entry barriers to enter into retail and food industry



1. Whole foods
2. Safeway
3. Ahold


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