Palais Royal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 405
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SWOT Analysis of Palais Royal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palais Royal

Parent Company

Stage Stores, Inc

Category

Apparel and accessories

Sector

Retail

Tagline/ Slogan

Your town.  Your Store.

USP

Provides all kinds of fashion products in one store

STP

Segment

Different age groups and family incomes

Target Group

Upper middle class households

Positioning

Delivering desirable brand name family apparel with exceptional value and service

SWOT Analysis

Strengths

1. Operates in 850 stores in many states across United States of America
2. Established in 1921 and has many years of brand establishment in the industry as well as market
3. Provides all kinds of fashion apparel and accessories to all genders and age groups
4. Provides different kinds of sales discounts and seasonal offers which increases the customer retention

5. Provides clearance sales and end of the season offers which cater to different customer segments

6. Facilitates online shopping and delivery facilities

7. Email offer a everyday deals pulls in more customers all the time

8. Provides home ware also in its product portfolio which has the potential to increase its customer base

Weaknesses

1. Not much expansion into global market
2. Less into social media marketing & not yet into strategic alliances with other companies

Opportunities

1. Promote its offers and discounts on social media in order to attract more customers
2. Enter into strategic alliances to capture more market and increase brand equity
3. Expand globally to capture in more customers

Threats

1. Strong competition from more branded stores and specialty stores in shopping malls
2. Less entry barriers for retail/apparel sector which increases competition from potentials
3. Less switching costs for the customers

Competition

Competitors

1. H&M
2. Neilson’s
3. American apparel



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